About Me
I’m an E-Commerce Data & BI Analyst focused on one thing: exposing where revenue looks healthy but profit is quietly leaking.
I work at the intersection of sales performance, marketing ROI, and customer retention helping brands understand not just what is happening, but why margins are shrinking, which spend is wasteful, and which customers actually drive long term profit.
My work goes beyond dashboards. I design data models, build decision ready reports, and translate complex metrics into clear business actions what to scale, what to cut, and where money is being silently lost.
If your store is growing but profit doesn’t reflect it, that’s exactly the problem I solve.
I expose where your e-commerce profit is leaking
My work goes beyond dashboards. I build clean data models and decision-ready reports that show what to scale, what to cut, and what actually improves the bottom line. If your store is growing but margins aren’t, I provide the clarity needed to fix it across sales, ads, and customer retention.
What I Do
I turn e-commerce data into clear business decisions. Instead of generic reports, I build analytics that show which products are truly profitable after costs, which campaigns drive revenue but hurt margins, and which customers are worth retaining versus draining resources. This gives founders and teams the clarity to allocate budget, set pricing, and focus growth on what actually improves profitability.
Profit & Revenue Performance Analysis
Understand which products and pricing strategies actually contribute to profit after discounts, fees, and marketing costs.
Marketing ROI & Ad Spend Optimization​
Identify where ad spend produces sustainable returns versus short-term revenue with long-term margin damage.
Customer Retention & Lifetime Value Analytics​
Pinpoint high LTV customers, churn risks, and segments worth investing in for long term profitability.
Skills
My Experience
2021-2023
AtliQ Technologies
Business Intelligence Analyst
I design analytics frameworks that connect revenue, cost, marketing spend, and customer behavior into a single profitability view. My work focuses on identifying margin erosion hidden behind growth unprofitable ad spend, discount-driven sales, and low-value customer segments and translating data into clear actions on pricing, budget allocation, and retention.
2024-Present
Freelance (Remote)
Data & BI Analyst
I work with e-commerce businesses to turn raw sales, marketing, and customer data into clear, profit driven decisions. My focus is on identifying where revenue growth hides margin loss unprofitable ad spend, discount driven volume, and low value customer segments. I build structured data models and decision ready dashboards that show what to scale, what to cut, and how to allocate budget, pricing, and retention efforts based on actual profitability rather than surface level metrics.
Portfolio
E-Commerce Sales & Profit Performance Analysis
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